Monday, 15 April 2013


n Patent Year if Natural Person  n¢  Patent year if Other  than Natural Person x Any time unit CRA Copyright Act, 1957 DA Designs Act, 2000 GIA Geographical Indication of  Goods Act, 1999 IPR Intellectual Property Right L Life of author M Month PA Patent Act, 1970 R Indian Rupees TM Trademark TMA Trademarks Act, 1999 W Work Y Year 0 Priority Date ø None § Section Perpetuity < Before > More than Minus + Plus / Per, Or = Equals, Upto

IPR Related Treaty/Act - Renewal Times and Fees
t Given year x Any time unit BDA Biodiversity Act, 2002 IPR Intellectual Property Right PBR Plant Breeders’ Rights PVPFR Protection of Plant Variety and Farmers’ Rights Act, 2001 R Indian Rupees SA Seeds Act, 1966 SICLDR Semiconductor Integrated Circuit Layout Design Act, 2000 T Tree V Vine Y Year 0 Priority date ø None Perpetuity / Per, Or + Plus Minus
IPR Related Treaty/Act
Subject Matter
Application Fee
Duration of Storage/Right
Extension/
Approval Due Date
Approval/Extension Period, Extensions
Renewal/
Approval Fee
Budapest Treaty
Microorganism storage for patent procedure
ø
0+30Y, 0+5Y
Duration of Storage -x
1Y+, ∞
R2,000/Y
BDA
IPR including PBR, non-local communities’ commercialization or biosurvey of plants, animals or microorganisms
R500
Ø
Prior to obtaining IPR/Commercialization. Benefit or royalty sharing may be condition to approval. 
Ø
Ø
PVPFR
Plants, Farmers
If Extant then R1,000, If Derivative then R5,000/R7,000/R10,000, If §2j(iii) then R2000/R7000/ R10,000
If T/V then 0+9Y, If Extant §5 SA/Other then 0+6Y
Duration of Right-x
If T/V then +1Y, =Y18, If Extant §5 SA/Other then +1Y,=Y15
Individual= R5,000/Y,
Educational= R7,000/Y,
Corporate= R10,000/Y
SICLDR
Integrated Circuits
R5000
0+10Y
Ø














PATENT INTEREST IN YOUNG ENGINEERS 


-Ganesh Subramainam, IP Dome


At Sairam Engineering

            The IP Dome team visited several department projects at Sairam Engineering College (Sairam), including projects of the departments of Instrumentation and Control Engineering (ICE), Electrical and Instrumentation Engineering (EIE), Information Technology (IT), Computer Science and Engineering (CSE), Electronics and Communication Engineering (ECE), Electrical and Electronics Engineering (EEE), Civil Engineering, Mechanical Engineering and Industrial Production. 

Sample Sairam Projects

            Overall Sairam students were extremely eager on demonstrating the real world applicability of their projects. For example, one Civil Engineering Project we looked at was on using new materials comprising chopped mats for pothole repair. Another Civil Engineering project used a novel combination of cement, amino silica and peridotite to be used in road structures to absorb carbon monoxide. In the ECE department the students showed us a vertical takeoff aircraft project for multipurpose surveillance. We also observed an ultrasound image-processing project to be used to select dense wood trees. In the Mechanical Engineering department we viewed the results of a novel thermal barrier coating developed to reduce heat loss in IC engines. 

            Many projects were prototypes requiring additional work. Others could be applied to market directly. For example, a voice based object recognition tool developed by the IT department is to be used at Andhra Bank branches to aid the visually challenged in detecting currency notes.

IP Dome Insights

  1. Disappointingly, some projects were completely lacking in real world usage and application.
  2. Many of the projects we saw were at the proof of concept stage. Almost none were market ready.
  3. Some of the inventions were currently outliers to the trend requiring several iterations to be market ready. For example, as determined by IP Dome, wearable computing is in trend since 2009. There, for the IT department project of blind vision object and character recognition system to be commercially exploitable, even if market ready, further work needs to be done.
  4. Many of the projects would more likely be patentable if the students coordinated their work with specialists and professionals in the field. For instance IP Dome can assist in connecting students with service specialists in telemedicine, as well inform students on government regulatory mechanisms which need to be followed.
  5. Another area IP Dome can assist is by collaborating and sharing information among Sairam’s several departments. For example, IP Dome can work to integrate the findings of the Mechanical Engineering with the findings of the EIE magnetic crawling robot
  6. Finally, some of the projects would gain if they considered a broader scope of technology applications. For example, the EIE cadaver management system, would find greater chances of patentability if it also considered diverse applications such as car parking, hotel reservations, hospital bed allocation, etc.



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Thursday, 14 March 2013


Moving Ideas to Markets at Veda Semantics

-Ganesh Subramanian, IP Dome
First – Invest Early to Protect Ideas

eMudhra provides secure communication solutions for mobile and web applications. Since 2008, Taxsmile, an eMudhra flagship product, is widely used by thousands of Indians to file their taxes online. In 2009, eMudhra approached IP Dome to protect and brand its ideas relating to secure communication and semantic applications. Veda Semantics (hereinafter Veda) is eMudhra's venture in semantic technology. Veda applications collect and organize unstructured data repositories to present superior information content for mobile and web applications.

"I would like the message to contain a link to the site with the full judgement."

-A leading lawyer at High Court of Madras

Next – Products Must be Tailored

Veda continues to develop tailored solutions for lawyers, doctors, accountants, recruiters and other professionals. Veda's products comprise Veda msg, Veda txt, Veda mobinary and Veda eXbrl, all of which use semantic technology to return contextual information that can be superior to traditional keyword based search. Veda msg, for example, provides lawyers with updates on the latest Indian case law on the subject of their choosing. Veda obtained patent protection for its technologies in India and Africa. Trademark protection was obtained in India, Africa and the United States.

 "it is a good input on the go and since the section is mentioned it is possible to search it and use it"

Ganapatheeswaran, Advocate, High Court of Madras
Lessons from Veda

By investing  early in protecting its ideas, Veda was  able to best adapt its products and services at the product development stage. Later, in the process of filing its patents, it perfected its product mix. Other important information such as knowledge about its competitors was made discoverable via a prior art search. On the other hand, startups with poor understanding of user or market needs, risk failure.
  


Women's Day Special Edition

-Swapna Sundar, CEO, IP Dome
  
 A Successful Woman Engineer? Or A Successful Engineer Who Is Also A Woman?
 This is the question I asked as the Keynote speaker at the Observance of Women's Day at Mailam Engineering College on the 8th of March, 2013.

After a fairly long trip - during which owing to the threshing of grain on service lanes along the National Highway, we took a serene road - I reached the temple town of Mailam, and espied the tall, colourful and futuristic buildings of the Mailam Engineering College.
At the entrance I was welcomed by the gracious Principal Dr. Senthil and Ms. Vijaykumari who was instrumental in my invitation along with Ms. Sumithra who was coordinating the events.
A sumptuous banana leaf lunch had been arranged for me and the special invitees - the women members of the Management trust. Ms. Abhinaya, studying MBA and her team provided warm hospitality. 
The college auditorium was filled to overflowing with about 850 women students of the college. Owing to paucity of space they had been unable to accomodate the men students and the women I year students. The atmosphere was festive and anticipatory.
The programme began with 'Thamizh Thai Vaazhthu' led by the students. The Principal's Welcome Address was an eye-opener for me. He spoke about the origins of the college which were started by the Mailam Murugan Trust to bring technical education to the surrounding rural areas.
The forty-Acre Mailam campus of the group houses both the MBA and engineering colleges and hostels for men and women students. The Trust in conjunction with the Mankula Vinayakar Trust also runs schools for medicine, nursing and other disciplines of higher education. I was delighted to learn that the number of women students in the college had grown from about 350 in 1998 when the college was opened to about 1500 in 2013. We were informed that the college first began observing Women's day in 2006 when the small group of women could be seated in a smaller hall. "And," added the Principal, "I am wondering where I am going to fit the women's day programme next year - perhaps in the open air auditorium!". He went on to extoll the virtues of the women students in the college - discipline, dedication to their field of study, patience, intuition and caring.
I was given 40 minutes to make my presentation. The presentation is uploaded here 
http://www.slideshare.net/ip-dome/march-8-17153650 
I made the presentation as interactive as one can with an audience of 850 - which isn't much, but I found the response remarkable. Two girls - Vidya and Aishwarya - came up to make their presence felt at Slide 12, which was a really inspiring moment. I was given to believe that these girls from rural Tamil Nadu would need a lot of encouragement to break out of their shells; however, I found them ready to engage with the issues of the day, and also confident and willing to express their opinions freely. The credit definitely goes to the management.
A word about Ms. Vijaykumari who contacted me through a mutual friend - Gayathri, an officer in Central Excise. Vijaykumari is the Student Counsellor at the college. Students and staff informed me that she is doing a great job of supporting the students through issues of late adolescence and young-adult hood, complicated as it is in India with the high expectations of parents and cultural obstacles.
Addressing the students as engineers-in-the-making, rather than as young women, I pointed out the importance of maintaining relationships with women classmates, colleagues and friends which provides much needed support, strength and resource at crucial moments in our lives. I also pointed out that technical education for women is essential and that several women in the world have shown that technology is comprehensible and indeed can be mastered by women. Further, a technologically superior female work force is critical to a country's innovation goals and competitiveness.
I hope the students found my talk interesting and useful.
My talk was followed by a cultural programme with a bharatnatyam recital, several group dances, a mime on women's empowerment and dance aimed at raising awareness of the plight of Tamil women in Sri Lanka.
I enjoyed the event and look forward to future interactions with the Institution.
(c) swapna sundar, 2013





BAYER VS. NATCO: NEED FOR RADICALLY NEW IP-LED STRATEGIES 


-Swapna Sundar, IP Dome




On the 4th of March, 2013, the IPAB passed orders on the Bayer V. Natco Compulsory Licensing application.[1] The present order confirmed the order of Compulsory License passed by the Controller of Patents, Mumbai on 12th March, 2012, and modified it only in the rate of royalty to be paid to the Patentee, Bayer by the Compulsory Licensee, Natco. The case has made it apparent that companies entering India with patents must follow radically new strategies to benefit from their patents. And after studying the case in quite some detail, I am of the opinion that the best strategy is responsible use of the patent and surrounding IP.

From the case, we have identified certain lessons for companies aspiring to get and use Indian patents commercially.

1.            Indian patents are granted to inventive technologies to encourage socio-economic development, technological advancement, transmission of technology to the public domain and the dissemination of technology to the mutual advantage of manufacturers and users.

In India, by way of patent disclosure, the new technology should enter the public domain to benefit both the manufacturers and the users of the technology. Patent owners should ensure that the patent is used to encourage socio-economic development, say by setting up a factory to produce the product or train workers to gain a new skill. Bayer failed in its duty as the owner of an Indian patent as it made no effort to encourage socio-economic development.

Strategically, the owner of an Indian Pharma Patent should take advantage of governmental initiatives including 100% FDI in greenfield projects and up to 49% in brownfield projects to enter the manufacturing segment. Perhaps some lessons can be learnt from the foreign car companies with Indian manufacturing units who are competitive against CBU importers simply given the difference between taxes on Indian-manufacture units v. imported units. Moreover, as the companies are invested in India for between 20 and 50 years, they are able to sell each unit more cheaply leveraging the long-term investment.

2.            Patents are granted in India to make the benefit of the patented invention available at reasonably affordable prices to the public without undue delay. Further, the grant is not absolute but conditional upon the use of the technology for the benefit of the public at commercial scale without undue delay and at reasonable prices.

Patents are not granted as a reward for exceptional inventiveness or to enable the inventor to recover his R&D expenses. Patents are granted to ensure the inventor works with a sense of security surrounding his invention, confident that should there be infringement he can always have remedies in law; and that he works with this confidence to bring the benefit of the invention to the general public at reasonable cost. The reasonable price at which the drug is to be made available to the public does not depend on the cost of developing the drug, but on the economic position of the consumer of the drug.

Strategically, in marketing the patented drug product, the manufacturer must delink R&D costs from the pricing plan. This is easier said than done. One way of delinking R&D costs from the price of the drug suggested by the Knowledge Ecology International (KEI), which was also heard in the case, is a ‘National Innovation Prize’ or a Governmental grant from a dedicated fund that could compensate the costs of developing a marketable invention, thereby enabling the inventor to sell the drug at an affordable cost.

It has been made clear in the IPAB decision that the general cost of development of new drugs in the industry cannot guide pricing for a particular drug. Drug price has to be decided on a case to case basis. As manufacturing costs are lower in India, drug companies should consider manufacturing the drug in India rather than importing and transferring the applicable taxes to the consumer.

Companies choose to enter special therapeutic areas with a clear business agenda. Strategically, in the case of orphan drugs, companies with a large range of product lines, like Bayer, should create internal mechanisms by which profit from drugs with high market potential can be leveraged against those with lower profit margins over a longer period of exclusivity.

3.            The working of a patent is essential for its survival for 20 years. Working implies substantial ‘working’ which could be adequate importation at a commercial scale, processing, manufacturing, packaging or substantial assembly of the patented product in India. The applicant for compulsory license must demonstrate that he is willing and able to ‘work’ the invention and make the benefits of the invention available to the public at a reasonable price without undue delay.

While the Controller of Patents, Mumbai had decreed that the ‘Working’ requirement meant ‘Local Manufacture’ or ‘local working’, the IPAB judgement disagrees with this and suggests a more flexible meaning. The IPAB states that even if ‘import’ would suffice for fulfilment of ‘working’ requirement, it has to be on a commercial scale to an adequate extent and should be affordable to the public at a reasonable price. Further, the ability of the patentee to provide capital for working, and sincere efforts to increase the market and access to the market shall be considered towards making a decision on whether the patentee is ‘working’ the invention. It is interesting to note that charitable activities and subsidised sales would not be termed ‘working’; neither will infringing use by a non-licensed party.

Strategically, the holder of an Indian Patent should be aware that the ‘working’ requirement means that he has to attempt to reach the widest possible consumer base at the earliest possible time. This he should do through a good long-term pricing strategy, or licensing to ‘authorised generics’ in India to leverage the existing supply chains of the authorised generics until their own supply chain can take over, tying up with hospitals and government health care systems and by creating a strong and reliable brand.

5.            Licensing conditions cannot be onerous. They cannot amount to restraint on trade, prevention of international transfer of technology, exclusive grant back of IP, prevention of challenges of validity of the patent, or stifling the Indian manufacturing industry through importation.

Holders of Indian patents should be aware that anti-competitive practices such as unreasonable restraint on trade, or exclusive grant back of IP or agreements preventing challenges of patent validity can result in the patent being unenforceable. This resonates positively with other regimes globally.

Strategically, the holder of an Indian patent should work closely with the licensee to improve the patented technology or process, making it more effective or cheaper, and thereby increasing the consumer base. Given India’s strengths in research and manufacture in the pharmaceutical sector, the patent holder can leverage the lower cost of research and development in India, creating a strong local brand and better products for a global market. Strong and positive collaboration with the generic industry in India is bound to show positive outcomes for both the generic industry as well as the patent holder as the generic player becomes a partner in the industry rather than a competitor.

6.            In considering an application for compulsory license, the Controller takes into account as to whether the applicant has made efforts to obtain a voluntary license from the patentee on reasonable terms and conditions and the refusal to grant a voluntary license within a reasonable period.

A compulsory license would be granted to another participant in the market if his legitimate demand to work an ‘unworked’ patent is refused by a patent holder on unreasonable grounds or through the device of unreasonable delay.

Within a few months of the grant of the compulsory license by the Controller Bristol-Myers-Squibb is fighting a Compulsory License application against its cancer drug, Sprycel (dasatanib).  As compulsory licensing becomes more common, strategically, a patent holder would do better to design his course of action. The patent holder should sincerely attempt to capture a large part of the market, or be willing to license to authorised generics. Attempts to capture the market should be documented fully including market surveys, studies on brand acceptability, studies for deciding on pricing strategy, supply chain and royalty payments should be documented to prove that the patent holder is sincere in his attempts to ‘work’ the invention. A close watch on the generic competition becomes imperative.

7.            In considering an application for compulsory license, the Controller will also consider whether the reasonable requirements of the public with respect to the patented invention have been met by the Patentee.
Reasonable requirements of the public are deemed not to have been met if by reason of the refusal of the patentee to grant the license on reasonable terms, manufacturing industry is prejudiced, the demand for the product is not met on reasonable terms, the market for export of the patented article manufactured in India is not being supplied, or the establishment of commercial activities in India is prejudiced.

Strategically, an inventor should undertake a study of the Indian market prior to entering the market, or filing a patent in India and file a patent only if a reasonable expectation of commercial success is reported. In the NEXAVAR case, it seems obvious that the market would not support the product at the price at which it was necessary for Bayer to sell the drug to make a profit. The failure of market studies would leave the product open to market and compulsory licensing challenges.

8.            Anti-competitive practices and preservation of monopoly by trivial improvements in technology are not encouraged by the IP system in India.

Having considered the real possibility of facing a compulsory license application, and decided on a more liberal licensing course, it is essential for the patent holder to ensure that his licenses are not deemed to be restrictive or anti-competitive Restrictive technology licensing contracts including conditions such as exclusive grant backs, and contracts preventing challenges to validity are sought by patent holders to expand the scope of and extend the monopoly of the original granted patent. Other tactics include seeking patent rights over trivial improvements and minor modifications. All of these are prohibited specifically by the Indian Patent Act. Coercive package licensing contracts which force the licensee to license patents that are not required by him are also anti-competitive and restrictive contracts. Patent laws in certain jurisdictions prohibit experimentation on the product to improve it, without a specific license authorising such use of the patented product.

Strategically, a patent holder should be careful in crafting voluntary licenses. Exclusive grant back licenses can be considered acceptable means of protecting a technology licensor’s interests while promoting the licensing of the underlying technology. If the improvement is closely related to the patented technology, the license is non-exclusive and if the term of the grant-back license is less than or equal to the term of the patent protection on the underlying technology it would be acceptable in law while ensuring that the patentee meets the strict criteria of the Indian patent regime.

Some modifications and improvements would not be patentable in India, in which case a carefully crafted license agreement would protect the interests of both the improver of the technology as well as the holder of the original patent.

© Swapna Sundar 2013


[1] Order No.45 of 2013 in OA/35/2012/PT/MUM passed by Hon’ble Smt. Prabha Sridevan, Chairman with D.P.S.Parmar, Technical Member



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Friday, 22 February 2013

Technology Licensing

Swapna Sundar
CEO,  IP Dome

10 THINGS TO REMEMBER WHEN YOU ARE READY TO COMMERCIALISE YOUR TECHNOLOGY
INTRODUCTION

A ‘license’ is a permission or authorisation granted by the holder of an IP right by which she authorises another party to use her IP for certain purposes in return for commercial consideration. The holder or owner of the IP is called the ‘Licensor’ and the person acquiring the authorisation to use the IP is called the ‘Licensee’. A license is granted as an agreement between the two parties. In practice ‘Licensing’ refers to the signing of the license agreement to make it binding, and as part of the process of commercialising a technology. Irrevocable transfer of all of all rights to make, sell, offer for sale and import, is deemed an assignment; an agreement that transfers anything less is deemed a license.

Licensing is a major tool to generate revenue from IP. It enables transfer of knowledge from the creator of the IP to the industry and to the market. Through licensing, the creator of the IP can reach a larger market, and exploit its market potential better through one or more well-established market players. This enables returns so that the inventor of the IP can invest further sums in adding value to his or her IP.

Licensing is a complex process, requiring several important decisions and an understanding of the balance between monopoly and collaboration. Here I give you some important points to remember when undertaking licensing activity when you are the holder of IP.

1. A good understanding of the nature of the industry where your invention or copyright or other IP is to be commercialised is important. Some industries are highly standardised, for instance electronic goods. In such cases, a new invention would have to be readily classifiable in one of the recognised industry standards for quick adoption by the industry and approval by regulatory authorities. Some sectors are risk averse and do not readily adopt new technology, such as the automobile industry. Knowing and adjusting your invention to the nature of the industry could ensure speedier returns on your investment.

2. Industry players are looking for technologies that are readily adaptable in their current business model. Innovations that expect the promoters or decision makers to make marginal changes to their existing infrastructure or processes are more acceptable than those that require overhauling of the entire system. For instance, an attachment to a packaging machine which reduces the time taken to seal a doy pack is far more acceptable to a promoter who has only 2 years ago bought the latest machines for his factory, than a new and as yet untested packaging machine. In such cases, experimental prototypes may have to be provided to enable the promoter to test out the feasibility of replacing the existing machines with the new ones.


3. Entrepreneurs/Promoters are looking for inventions that have been proved effective in large scale operations. They are reluctant to undertake scaling-up activity, unless they have budgeted for it or have funding. For instance, the owner of a dyeing unit would not be interested in a water cleaning technology unless he can see its effectiveness demonstrated on a fairly large scale. In such sectors, the inventor would have to find the funding for at least initial scaling-up efforts.

4. When promoters scout for inventions, they are not comfortable dealing with more than one or two people. If the invention was the output of a collaborative effort between 4 or 5 inventors, it is better that the entire team appoint one or two spokesperson to speak for them, or hire an IP consultant or attorney to represent their interests. Typically, in the case of universities or research institutions, commercialisation is hampered by the fact that unless each of the inventors agrees with the terms of license, the licensor cannot have the technology transferred to his company.

5. It is essential that the IP be disclosed in one or two or perhaps three documents in their entirety. Normally, the patent document would contain the specification of the core technology, while allied processes, know-how and manuals would be available in the form of copyrights. When an industry person is looking at the technology with a view to licensing it into the company, she would ensure that she is licensing in every component. Proper documentation of the invention and its components are essential. Also if manuals have not been written as yet, it would benefit the inventor to develop at least the preliminary process related content so that the promoter/licensee is able to understand and use the invention and assess its effectiveness.

6. The inventor should have a basic idea of the value of his invention to the industry and the value that a promoter would pay for the invention. Typical license values may be identified based on similar transactions in the industry. If the license fee is 2% of the sales value in similar class of goods, your invention is not likely to fetch more. The inventor should also know what it cost him to develop the technology, the cost of the technology currently in use in the market, and the cost of developing an alternative technology. If the cost of developing the alternative technology is significantly higher than retaining the current technology, then the promoter/entrepreneur would study the situation to understand if the new technology would yield far greater returns than retaining the old.

7. The inventor should attempt to familiarise herself with the process of taking new technologies to market in her industry. In general, for new technologies, the value of the IP in the product is considerably less compared to the value of the product. For instance, in a blockbuster medical device, the value of the new technology would be about 2-3% of the value of the product. The value of the brand, the cost of branding, the supply chain and logistics, the cost of ensuring that the product is accessed by the consumer ensures the success of the product. In pharmaceuticals, on the other hand, the value of the patent constitutes a comparatively higher value in the value of the product.


8. Industry players are bound by budgets and are inherently suspicious of unproven technologies – and rightly so. Inventors with a reputation for strong commercial inventions have a better chance of getting higher royalty rates for their technologies. Independent inventors can add value to their technologies by having them validated by reputed organisations such as the CSIR-URDIP, or an IIT research team. Of course, this must be done in the strictest confidentiality.

9. If the invention consists of Free/Open Source Software, or elements of other inventions, patents, copyrights or is the output of significant contribution by person/s other than the holder of the IP, it is a good idea for the inventor to have documentation regarding such elements. If extensive use has been made, then a professional due diligence must be made. This will ensure that the promoter or industry partner desiring to take the technology to market is not caught by surprise when third parties object to his commercialising the invention. A ‘Freedom to Operate’ (FTO) study is recommended. This may lead to unpleasant and often costly disputes in the future. On the other hand, if the risks are known and measured and informed to the buyer, then it would be possible for the buyer to seek licenses from third parties and go to market with a strong position.

10. A written license agreement is the most preferred form of licensing as it is unambiguous, and often mandatory in law. Often law requires registration of such an Agreement, and failure to register can have costly consequences. It can be exclusive – that is, granted to only one person, or non-exclusive. The rights to apply the invention to different industries or even to different market segments can be given to different people. The owner of IP may license to one party the right to make an invention and to another party the right to sell it. A license agreement must consist of:

a. The names of the parties
b. Definitions
c. The list of IP to be licensed including registration numbers and status of applications
d. The authorisation or license clause, and regions, or segments to which the authorisation is granted
e. Validity of patent, trademark etc.
f. Obligations of licensor and licensee
g. Conditions of license – royalty payments, purpose etc.
h. Rights in improvement
i. The region, country etc. where the agreement is valid and where the parties must go in case of disputes
j. The date on which the agreement comes into effect, for how long, and how it can be terminated;
k. In international licensing, the choice of law applicable,
l. Venue and mode of dispute-settlement.

Confidentiality Agreement: It is also necessary for the inventor to have a prepared confidentiality agreement so that he can have the document signed before demonstrating the invention, or disclosing valuable information while offering IP for licensing.

Disclaimer: Although this article provides crucial information regarding licensing, it may not be considered to be legal advice or opinion. For further information, please contact the author at Swapna@ipdome.in.

Copyright notice: This copyrighted material is being provided for information purposes only. It may not be copied or reproduced in any manner except with the express and written permission of the author. For authorisation and license, please contact the author at Swapna@ipdome.in.


National Seminar on IPR in Electronics & IT Sector:“Enabling Electronics & IT sector to leverage IPR for Competitiveness

S. Jagathis
IP Dome

Swapna Sundar, CEO, IP Dome – IP Strategy Advisors was invited to address two sessions at the National Seminar on IPR in Electronics & IT Sector:“Enabling Electronics & IT sector to leverage IPR for Competitiveness”on 8 February 2013, at Hotel Aditya Park, Hyderabad. The programme was organised jointly by the CII, the Andhra Pradesh Technology Development and Promotion Centre, and the Department of Electronics and IT. An eminent panel of speakers gave their opinion and advised the delegates on a variety of issues concerning the intersection between IP and the Electronics and IT sector including protection, enforcement and licensing.

The inaugural speakers gave a historical account of the socio-economic underpinning of the sector.

Drawing upon their vast experience in the sector,the speakers - Prof.SouravBharti, IPR faculty NALSAR university of law,  Dr.VishwanathanSeshan, India - Head of IP&S India at Philips Electronics India Ltd., Dr.SubhadipSarkar, Director- IP, Cognizant Technology Solutions Ltd., Mr.Tabrez Ahmad, Chairman of the IP committee, Manufacturer’s Association for IT, Mr. Dawn Jos, patent strategy manager, Texas Instruments, Mr.Lakshmeesha, IP Manager, GRC Pace, GE India, and Mr. R. Muralidharan, IP attorney addressed the various concerns arising from the use and infringement of IP in the Electronics and IT sectors, and recommended strategies to overcome them.

Swapna Sundar addressed two sessions. In her first session as opening speaker of the technical  sessions, she spoke about the Importance of IPR for the E&IT sector from her experience of working with SME entities in the E&IT sector.  The importance of IPR for business cannot be stressed enough, there being only two ways of increasing the output of any industry: either the input would have to increase, or the cleverness with which input is used is improved to see increased output from the same input. IP is a tool that enables business to leverage their input and resources to increase their output.

IPRs provide a basis for businesses to prevent copying of products, but also enable them to increase their brand identity, identify and protect their product lines and markets from competitors and fulfil several critical functions to ensure sustainable competitive advantage. IPR enables the economy to generate more jobs and also pay workers better. Tacit knowledge of manufacturing, stacking of technologies, shorter product life of technologies and ubiquitous implications for pervasive technologies are some peculiar characteristics in the E&IT sector that have impacted the form of IP that is valuable in the sector.

The evolving uses and importance of IPR in the sector differs from enterprise to enterprise based on several criteria including size, maturity and strategic goals. In a small and successful IT company looking for funding, IP provides much needed leverage and assets, and convinces the investor of the technical competency of the team. In mature E&IT companies, IP enables safe and effective diversification and exploration of new channels of revenue. IP also enables the company to create new product lines. In a start-up with a single, but highly effective technology, IP enables development of the product, sustainable advantage, licensing opportunities and opportunity to get acquired by a larger entity. It is important for a company intending to build an IP portfolio to align IP creation with strategic goals of the company and the present and future technical competence of the team. Specific requirements such as AICTE regulations, or sponsored research grants from the government can provide impetus to such a goal.

In the last session of the day, she followed an engaging presentation by Mr.Muralidharan to handle Winning global litigation strategies in the E&IT sector. The Apple V. Samsung battle in various jurisdictions has provided analysts and excellent opportunity to study the sector and different fora for litigation and enforcement of IP rights. Beginning with the Apple/Samsung design battle at UK, Swapna explored the subtle nuances of the role played by Design rights in E&IT products. Five lessons can be drawn from this litigation for Indian companies. Among them, perhaps ‘creative learning’ from JV partners, and intelligent revisions to existing designs are important. Apart from this, Indian companies should also learn to develop and protect their own IP so that they can be leveraged in negotiations and also independently licensed out.

Litigation strategies adopted by different companies in the global arena were highlighted in the session. The Apple/Samsung battle demonstrates several interesting strategies including use of multiple courts and jurisdictions, pre-litigation strategies including injunctions, and use of public relations and customer satisfaction with products. Other strategies deserving mention are ‘bifurcation’ of causes such as filing revocation petition at the IP Appellate Board simultaneously with a declaratory suit at a civil court, deciding on speedy or slow trials and courts, and strategies to keep costs low.

Both sessions were well-received.