Tuesday 10 January 2012



-Team IP Dome

"Picasso had a saying: 'Good artists copy, great artists steal.'

Understanding ‘innovation’ and ‘creative thinking’ is often tricky, one needs a creative temperament to explore the core objective of those two terms. Innovation is an unprecedented opportunity to improve the lives of billions of people by adopting creative and practical approaches to meeting the millennium development goals. The term “innovation” is often defined as a process by which an idea or invention is translated into a good or service for which people will pay, or something that results from this process. An idea must be replicable at an economical cost and must satisfy a specific need. Innovation involves deliberate application of information, imagination, and initiative in deriving greater or different value from resources, and encompasses all processes by which new ideas are generated and converted into useful products/services.
According to Business Week, innovation today is “much more than new products.” Innovation is also “reinventing business processes and building entirely new markets that meet untapped customer needs.” The ubiquity of the Internet and globalization of the business expand generation of new ideas. Innovation is then “selecting and executing the right ideas and bringing them to market in record time.”

In the new nature of innovation, businesses need access to knowledge beyond science and technology. Companies are fanatical towards resources with explorative knowledge to design new concepts and platforms for their business. They need access to a wide range of domain experts having business understanding to work in multidisciplinary teams with natural scientists and engineers.

It takes many elements to nurture innovation. Innovation is elusive; it cannot be reproduced on demand, nor can it be corralled or scheduled. Innovation needs to be nurtured at every level and most of all, by each individual deep within their self-conscious. Each individual may not create as unique innovations such as, understanding of gravity or a keyboard everyday. But, each person can contribute to ideas and elements of future innovation yet to be discovered. 


 -Swapna Sundar, CEO, IP DOME

In the sugar cane season, we thought it appropriate to bring you something appropriate about the ‘sweet bamboo’.  

Brazil is the world leader in ethanol biofuels. The 36-year old ethanol fuel programme has resulted in an annual production of 26.2 billion litres of ethanol (30% of world production) based on the most efficient agricultural technology for sugarcane cultivation in the world. Since 1976 the government made it mandatory to blend anhydrous ethanol with gasoline, and today, all light vehicles in Brazil are ‘flexible-fuel’ efficient, running on 25%- 39% ethanol mixed with gasoline. In 2008 17.6% of the country’s transport energy needs were met by sugarcane ethanol. 

Ref: business week Nov.7, 2011, annual reviews scientific publisher, oilprice.com

The first bio-plastic was the patented Parkesine, which received the bronze medal in the 1862 London World Fair. Subsequently, petrochemical polymers became predominant in the industry till issues of environmental pollution and fossil fuel scarcity loomed in the horizon. Today, sugarcane ethanol has emerged as an important ingredient to substitute for petroleum (replacing 30% globally) in the production of ‘bio-plastic’. These have the same physical and chemical properties as regular plastic but with full recycling capabilities.

Ref: technologyreview.es, sugarcane.org