It's Time for Start-ups

(A comprehensive report on posterous)

-Gowthami Reddy, IP Dome

 

Posterous

Share with Everyone, or a Select Few

Set each Space to public or private. Public Spaces can be accessed by anyone,
and private Spaces are only seen by who you invite.

Posterous is a simple blogging platform started in May 2008, funded by Y Combinator. It is based in San Francisco and was acquired by Twitter on March 12, 2012. The company was launched in June 2008 by Garry Ton and Sachin Agarwal. Posterous’ post-via-email feature set it apart from competitors like Tumblr and Pownce. Over the years, Posterous has mastered the art of incremental improvements and each feature release resulted in even greater simplification of blogging. Some of the fabulous features on Posterous are autopost everywhere, post tagging via email, group blogging, group blog doubled as email list, and Posterous Spaces. In January 2011, Garry Tan left the company to join Y Combinator. Since then, co-founder / CEO Sachin Agarwal and his team have done an excellent job in curating the community and churning out great features, notably Posterous Spaces and Posterous Bar. 

Postures API is built using various front-end technologies like Backbone, CoffeeScript, Haml.js, Sass, and Compass.

Traffic index of posterous

Why Twitter acquired Posterous?

Twitter’s primary focus in recent past is on making its website a destination portal, as it continues to ramp up advertising revenues (projected to reach $260 million in 2012 and $540 million by 2014). Twitter is also increasingly highlighting other types of content, as evidenced by its most recent redesigns. The new site design adds all sorts of in-line image and video integration, and the new Discover tab brings a similar media functionality to the company's mobile apps. If Twitter is going to continue expanding media integration across its platform, Posterous acquisition of talent and technology should help the company grow beyond 140 characters. Posterous may be a strategic piece for Twitter, for the development of an universal platform for the creation and curation of short form and long form contents.

“Today we are welcoming a very talented group from Posterous to Twitter. This team has built an innovative product that makes sharing across the web and mobile devices simple—a goal we share. Posterous engineers, product managers and others will join our teams working on several key initiatives that will make Twitter even better.”

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